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Stop Losing Leads.
Start Retargeting.

As a full-service digital advertising agency, we build retargeting campaigns that follow your audience across every channel, keeping your brand top of mind until they’re ready to convert.

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retargeting audit

What Is Retargeting?

Retargeting — sometimes called remarketing — is a form of digital advertising that serves ads to people who have already visited your website, engaged with your content, or interacted with your brand online. Instead of casting a wide net to cold audiences, retargeting focuses your ad spend on the people who have already shown interest in what you offer.

Here’s how it works: a small piece of code (called a pixel or tag) is placed on your website. When someone visits your site, that pixel drops a cookie in their browser. Later, when that visitor browses other websites, scrolls through social media, or searches on Google, your retargeting ads appear — reminding them to come back and complete the action they started.

Retargeting is one of the highest-ROI strategies in digital marketing because you’re advertising exclusively to warm audiences. These are people who already know your brand. They just need the right nudge at the right time.

+0%

of visitors leave your website without converting

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Higher conversion likelihood with repeat exposure
Our retargeting Services

Type of Retargeting Ads We Manage

Google Ads Retargeting

We manage Google Ads retargeting across the Display Network, YouTube, and Search — keeping your brand visible whether your audience is browsing, watching, or actively searching. Retargeting is integrated directly into your broader paid search strategy for maximum efficiency.

  • Display Network campaign management
  • YouTube retargeting ads
  • Search retargeting integration
  • Paid search strategy alignment
  • Audience list setup and management

Facebook & Instagram Retargeting

Using Meta's pixel and Custom Audiences, we serve dynamic ads to people who've visited product pages, added items to their cart, or engaged with your social content. Especially effective for ecommerce, local businesses, and B2C brands looking to close the gap.

  • Meta pixel setup and management
  • Custom audience creation
  • Dynamic product ad campaigns
  • Cart abandonment retargeting
  • B2C and ecommerce optimization

LinkedIn Retargeting

For B2B brands, LinkedIn retargeting lets you re-engage decision-makers who've visited your site or interacted with your presence on the platform. We use Matched Audiences and account-based targeting to stay in front of the professionals who matter most.

  • Matched audience setup
  • Account-based retargeting
  • Decision-maker audience targeting
  • LinkedIn presence integration
  • B2B pipeline optimization

Display Network Retargeting

Display retargeting places your visual ads across thousands of sites your audience already visits. Our design team builds high-converting creatives, and we continuously optimize placements to maximize impressions and minimize wasted spend across the network.

  • Banner and visual ad creation
  • Placement targeting and optimization
  • Impression and frequency management
  • Creative testing and iteration
  • Wasted spend reduction

Email & CRM Retargeting

Your existing email list and CRM are untapped ad audiences. We upload those contacts into ad platforms and run targeted campaigns aimed at lapsed customers, abandoned signups, and anyone who needs a well-timed nudge to re-engage with your brand.

  • CRM and email list uploads
  • Lapsed customer campaigns
  • Abandoned signup retargeting
  • Cross-platform audience syncing
  • Re-engagement campaign strategy
 

Who Benefits from Retargeting Services

Retargeting works for virtually any business that drives traffic to a website, but it’s especially powerful for:

  • Ecommerce brands recovering abandoned carts and driving repeat purchases — see our ecommerce marketing services

  • B2B companies with long sales cycles that need to stay top of mind with decision-makers — explore our B2B marketing services

  • Local service businesses (doctors, dentists, lawyers, real estate agents) who want to convert website visitors into booked appointments

  • SaaS and startup companies nurturing free trial users toward paid conversions

  • Corporate businesses running multi-touch campaigns across channels

Retargeting vs. Remarketing: What's the Difference?

The terms “retargeting” and “remarketing” are often used interchangeably, but there’s a subtle distinction. Retargeting typically refers to serving display or social ads to users based on pixel/cookie data from their website activity. Remarketing traditionally refers to re-engaging users through email campaigns — for example, sending an abandoned cart email.

In practice, Google uses the term “remarketing” for its ad retargeting features, while the broader industry uses “retargeting” for pixel-based ad campaigns. At LO Media, we offer both: pixel-based retargeting ads and CRM/email remarketing strategies. The important thing isn’t the label — it’s the result.

Two young girls looking at a retargeted ad on a mobile phone
our process

How Our Retargeting Process Works

1

Audit & Pixel Setup

We start by auditing your current tracking infrastructure. If pixels aren’t installed — or aren’t firing correctly — we handle the setup across Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and any other platform you need. Our web development team ensures everything is properly configured before a single dollar is spent.

2

Audience Segmentation

Not every visitor should see the same ad. We build granular audience segments based on behavior: homepage visitors, product page viewers, cart abandoners, past purchasers, blog readers, and more. This allows us to serve the right message to the right person at the right stage of the funnel.

3

Creative & Messaging Strategy

Our team develops ad creatives tailored to each audience segment. That means different messaging for someone who browsed your pricing page versus someone who read a blog post. We handle copywriting, design, and video ad production in-house.

4

Campaign Launch & Management

We launch campaigns across your selected platforms and manage bid strategies, frequency caps, and placement optimization. Our team actively monitors performance daily to prevent ad fatigue and wasted spend.

5

Reporting & Optimization

You receive transparent reports showing exactly how your retargeting campaigns are performing: impressions, clicks, conversions, cost per acquisition, and return on ad spend. We pair this data with insights from our SEO services and broader digital strategy to continuously improve results.

➜

Ready to Get Started?

You’ve seen our process — now let’s make it yours. Contact us to start growing your business.

A Friendly Reminder, Done Right.

Laptop showing responsive google display advertisements on a web page.
Dart hitting the center target on a dartboard

Why Choose Lo Media for Retargeting?

Full-Funnel Strategy, Not Just Ads

Retargeting doesn’t exist in a vacuum. We connect your retargeting campaigns to your broader branding and identity, reputation management, and paid media strategy so every touchpoint works together.

In-House Creative Team

No outsourced templates. Our designers and video team build scroll-stopping ad creatives that match your brand and speak directly to your audience.

Transparent Reporting

You’ll always know where your money is going. We provide clear dashboards and monthly performance reviews with actionable recommendations.

Platform Expertise

From Google Ads and Meta to LinkedIn, TikTok, and programmatic display, we manage retargeting across every major ad platform — so your audience sees your brand no matter where they go online.

Ready to Bring Your Lost Visitors Back?

Every day without retargeting is a day you’re losing potential customers to competitors. LO Media’s retargeting services help you recapture lost traffic, shorten sales cycles, and maximize the return on every dollar you spend driving visitors to your site.

Let’s build a retargeting strategy that works for your business.

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Common Questions

Frequently Asked Questions About Retargeting

Retargeting costs vary depending on platform, audience size, and competition. On average, retargeting CPCs tend to be lower than prospecting campaigns because you’re targeting warm audiences. Most businesses we work with invest between $1,000 and $10,000 per month on retargeting, but we customize budgets to your goals and scale.

Retargeting is one of the most effective forms of digital advertising. Industry data shows retargeted visitors are significantly more likely to convert than first-time visitors. Retargeting works because it focuses your spend on people who’ve already expressed interest in your brand.

All major ad platforms offer retargeting capabilities, including Google Ads, Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, and programmatic display networks. We help you choose the platforms that align with your audience and budget.

Absolutely. Retargeting is one of the most budget-friendly advertising strategies available because you’re only spending money on people who’ve already visited your site. Even with a modest budget, a well-structured retargeting campaign can produce meaningful results.

Prospecting targets people who’ve never interacted with your brand. Retargeting targets people who have. Because retargeting audiences are already familiar with your business, conversion rates are typically much higher and cost per acquisition is lower.

Retargeting is an always-on strategy. As long as you’re driving traffic to your website, there will be visitors to retarget. We recommend running retargeting campaigns continuously and adjusting audience windows (7-day, 30-day, 90-day) based on your sales cycle.