Nutritionist Brand Refresh for Laura Cipullo Whole Nutrition

Laura Cipullo is a registered dietitian and wellness expert with a clear point of view and a loyal audience — she just needed a brand that could match her credibility and keep up with everything she offers. With a logo and tagline she loved already in place, we worked with Laura to flesh out the full picture: refining her visual identity, defining her voice and tone, and packaging it all into a cohesive brand guidelines document her whole team could work from.

From there, we rebuilt her website to reflect the polished, approachable identity we’d developed together. Today we continue to manage her weekly email newsletter — keeping her community engaged across her blog, podcast, online courses, and upcoming events with consistent, on-brand content every week.