Unveiling FanDuel: Behind the Scenes at Capital Markets Day

At LoMedia, we thrive on capturing the essence of dynamic events that define brands like FanDuel. This case study delves into our collaboration with FanDuel, where we captured the behind-the-scenes magic of their Capital Markets Day at the prestigious Cipriani in NYC. Our goal was to craft a captivating event video that not only showcased the meticulous setup process but also generated excitement and anticipation among stakeholders.

Client

FanDuel

Date

7.3.2024

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FanDuel

Pre-Production:

Strategic Planning and Conceptualization Ahead of filming, our team at LoMedia engaged in strategic planning to ensure a seamless execution. We collaborated closely with FanDuel to understand their objectives for the event and align our creative vision accordingly. This phase involved detailed discussions on filming logistics, equipment requirements, and capturing the unique ambiance of the Cipriani.

Video Production

Professional Video Filming and Production

Filming:

Capturing the Essence of Preparation Armed with a roaming camera on a gimbal and two strategically placed timelapse cameras, our crew immersed themselves in documenting the setup of FanDuel's Capital Markets Day. The roaming camera allowed us to capture dynamic, up-close footage, while the timelapse cameras provided sweeping views of the transformation taking place within Cipriani.

Video Post-production

Creative Video Editing and Post-production

Post-Production: Crafting the Hype Recap Event Video In the post-production phase, our editors meticulously curated the footage to encapsulate the energy and anticipation of the event setup. Key activities included:

  1. Footage Selection and Review: We carefully reviewed and selected the most compelling footage captured during the setup process, ensuring every moment conveyed the scale and grandeur of FanDuel's Capital Markets Day.
  2. Editing for Impact: Our editors crafted a dynamic narrative through seamless transitions, visual effects, and pacing that built excitement throughout the video. The aim was to create a high-energy recap that mirrored the anticipation leading up to the event itself.
  3. Timelapse Integration: Leveraging the timelapse footage, we showcased the transformation of the Cipriani and setup of the event over time, highlighting the meticulous detail and effort put into the setup.
  4. Soundtrack Selection: Incorporating an engaging soundtrack and ambient sounds enhanced the video's emotional impact, evoking the atmosphere of the event and captivating viewers.

Video Delivery

Video Finalization and Delivery

Final Delivery: Amplifying FanDuel's Presence Upon finalizing the video, we collaborated closely with FanDuel to integrate any feedback and ensure the video met their expectations. Optimized for online platforms and presentations, the video was delivered in formats suitable for web streaming and corporate dissemination, maximizing its reach and impact.

Conclusion: Through meticulous planning, innovative filming techniques, and creative editing, Lo Media successfully captured the essence of FanDuel's Capital Markets Day. The resulting hype recap event video not only showcased the meticulous setup at Cipriani but also amplified FanDuel's brand presence and generated excitement among stakeholders. At Lo Media, we are dedicated to transforming visions into compelling visual stories that resonate and leave a lasting impression.

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